Apps are the little miracle tools of digital marketing.
They can fulfil every conceivable purpose:
whether you want to establish the image of your business with free branded online games,
ease the purchase of your product for your client with sales tools
or make the production of your colleagues more efficient.
Apps are assocatiated usually with the use of smartphones and tablets,
that can be directly installed on the device.
What defines an app?
Apps are defined by their speciality of adapting to certain target platforms and as being easily installed on online
portals. An app is nothing other than a special programme, a software that can be used for a specific device, with a broad
spectrum of usability. Apps range from the simplest work tools and games, to large program packages with comprehensive functionality.
This includes simple content (current news, articles) as well as databanks and pure user interfaces that accommodate
the efficient use of certain websites on a smartphone.
What should be noted during app development?
Through the use of different software platfroms it is not however possible to use an Android app on
an iPhone and vice versa. That is why each app has to be specifically created for a specific device.
The most common operating system is Apple iOS from the App Store.
Recently Android smartphones and Windows smartpohnes have become a growing market. Although their uses are limited,
apps are optimised for comfort in their access to the web and have the characteristic of bypassing the browser.