Banner ads, known simply as banners, present a common way of internet marketing. The banner is tied into the website often as a graphic or as an animation data in GIF or Flash. Banners can be clicked and then link to a destination site. Banners can also be embedded in the site or lie as a layer over the site. Various standard banner sizes have been established. They are most often animated, to gain more attention. Animations must be implemented with caution however, as incessant blinking can be experienced as an irritation. Many users don't even take note of standard banners which is why even more attention needs to be paid to the conceptualisation process.
Using banners effectively
For those who don't want to senselessly waste money on banner campaigns, it is neccessary to ensure that the right people see it in the right place. Good bannercampaigns are those that break a usual user experience. A famous example is one from IKEA which showed an open cupboard as a layer banner. For those who instinctively clicked the "close" button to get rid of the banner, could not help but smile when as a result the cupboard doors closed.
You see banners can do more than just blink. However, whether you need a creative concept or a standard banner, we will gladly advise you. Contact us, to find out more.