Digital marketing for some companies is "something that relates to facebook". Sometimes we even hear: "We also want one of those apps!" But of course some of our clients have a profound knowledge relating to all aspects of digital campaigns. Either way, at GSDH we first want to hear what you have to say. Then we proceed to get an idea of what you need and what would be the most effective solution for your business. After all, digital marketing campaigns are only effective when they follow a logical strategy.
Strategies for digital marketing campaigns
As with offline marketing, we take various market research and anlyses into consideration such as insights, consumer insights, product insights or brand insights. With the relevant information we can formulate a key message and conceptualise a creative communications solution. That however pertains to online campaigns. Many clients, some of them large network agencies, have the required foundation for their integrated campaigns however need support in transferring these into the digital medium.
Digital marketing campaign or digital realisation of a campaign?
Especially when the offline campaign is established, the digital aspect gets brushed aside. The days in which a banner is identical to a printmotiv are unfortunately not over. We at GSDH are able to take your existing campaign and transfer it effectively into the digital medium. Contact us and tell us about your plans. We will tell you, whether or not your needs require a facebook game or a mobile app or whether it would be wiser to invest in a relaunch of your site.