BOS Ice Tea is a refreshing brand of organic ice tea and uses only the typical South African roibos tea. Our app is the newest promotion in a exciting tradition of exceptional communication. With our app you can plant virtual trees and see those planted by others in your surroundings. The more virtual trees get planted the more actual trees BOS will plant in un-augmented reality. To articulate the concept we made use of several technologies:
QR codes were added to all BOS ice tea cans. Users were able to scan the code, which would take them to a website where they could plant their tree. The site itself was built to accommodate even the most basic smartphone handsets such as Blackberry or any device that supports GPS. GPS was used to mark the location of the users tree once they completed the entry form.
The most exciting aspect of the app is Augmented Reality. Through AR users where given a chance to see their tree in 3D as well as see other trees planted in their general location. Layar was used to provide a geo location based, augmented reality experience to the user.
Of course, social media mechanics are strongly integrated into our concept. Users were able to share their experience with friends and encourage them to also plant trees.
Take a look at the microsite and app: Bosifyyourworld
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