Universum Film is part of the Bertelsmann AG and owns the rights for several international movies and series, which allowing them to broadcast them in cinemas and homes.
They have a large variety of movies on offer, including documentations like "Earth" and action movies like "Crank 2". Universum Film is also a co-producer for certain projects and hires out DVDs for home entertainment.
To ensure the new movie "Riddick" was a great success, we were tasked with promoting it online.
To make Riddick popular online, we created a microsite and a banner campaign. The banners are customised for different target markets and hence different banners are used for different websites. The banners direct interest users straight to the microsite.
The microsite site includes general information, as well as features like downloads, photos of different scenes, cast and crew and even a competition. To give users a true taste of Riddick’s world, we created special viewing options on the site. Allowing visitors to view the site as either a "human", in "infrared" or as "Riddick"!
„Ich finde Eure Ideen echt super! Man merkt, dass ein Fan dran sitzt. Grüße, Matthias“
(I love your ideas! You can feel that there are fans at work. Greetings, Matthias)
Marketing Manager Universum Film.
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